Email marketing.
This term must be no stranger to bloggers or online business owners.
To start using email marketing for your website, what do you need first?
An email marketing service provider right?
A free email marketing service is usually the first option you think of if your budget is not very tight.
And when it comes to free email marketing services, you’re no stranger to the name MailChimp .
It is mentioned by too many bloggers. I am no exception. I mentioned it before in my ChimpMate Pro plugin review.
But is MailChimp the only free email marketing service out there?
No. of course.
Not to mention a fact that I must tell you that:
If you decide to upgrade your free to paid account at MailChimp, you’ll need to review this decision. Paid service here is very expensive.
And today I will introduce another free email marketing service. It’s called SendPulse .
As soon as you use SendPulse, you definitely no longer want to use MailChimp.
Here’s the reason:
- The free feature is too generous compared to MailChimp.
- Simple, intuitive user interface. Not as messy as MailChimp.
Better:
As soon as you want to step up the level to use a paid plan, you have the best choice in terms of cost.
By:
SendPulse is the email marketing service with the best price on the market today.
Still in doubt?
So let’s learn about its pricing policy.
Contents
Price
SendPulse has many pricing plans to suit all your needs including: free plan, subscription-based package (paid monthly), pay-as-you-go package (you pay in advance as needed) , and suitable VIP package if you have over 1 million subscribers.
The free plan here is very attractive. With this plan, you will send 15,000 emails per month to up to 2500 subscribers.
Compared to MailChimp in all parameters, he is superior to him. MailChimp’s free plan only allows you to send up to 12,000 emails to 2000 subscribers.
Sadly many of MailChimp’s attractive features are only available in the paid plan. For example, the autoresponder feature is only available on the paid plan.
As I said, SendPulse’s paid plan has the best price in the field of email marketing today. Details as below:
List-based plans (monthly paid plans according to the number of subscribers)
Here are some examples of subscriber levels:
2500 subscribers – $9.85/month
3000 subscribers – $29/month
4000 subscribers – $32/month
5000 subscribers – $35/month
10000 subscribers – $53/month
25000 subscribers – $108/month
To assess whether this cost is really cheap, you will see MailChimp’s price as below:
As you can see with 2500 subsciber MailChimp charges you $30/month.
Let’s try to compare it with another fairly popular email marketing service, GetResponse .
As you will see below, for 2500 subscribers you will have to pay GetResponse $25/month.
Through this, you can save quite a bit when using SendPulse’s paid service.
Not only that, SendPulse also offers you another paid form.
Pay-as-you-go package
If you don’t often send emails, this prepaid plan will suit you better. You only need to pay for the number of emails you need to send.
For example some number of emails
10000 emails – $32
25000 emails – $70
50000 emails – $125
Ok. Now you are curious what is so cool about this email marketing service provider?
Let’s take a look at the features of SendPulse.
Create a free account with SendPulse
To start using SendPulse, you need to go to sendpulse.com and sign up for an account. Click the Signup button
Fill in your registration information
Then SendPulse will send you the validation code. Enter the code and click the Confirm button.
You will now be redirected to SendPulse’s admin page as shown below:
Create email list (email sending list)
The first step is to create an email list. Click the Create mailing list link.
Enter the name of the email list and click the Add button.
If you already have an email list elsewhere you can enter it here:
For example, you already have an email list from MailChimp. You can click Import from…. Select Service as MailChimp and enter the API Key you got from MailChimp . Click the Get addresses books button to start importing the email list from MailChimp.
You will now see the entire list you created with MailChimp. Click on the upload link of the mail list you want to import to SendPulse.
Now you will see the email list of the list that you clicked on the upload link in the step above. Remember to select the dropdow box above to match the fields in MailChimp. Finally click the Add button.
So you have finished importing the entire list from MailChimp to SendPulse.
Not complicated, right?
You can go to the Mail list tab in the left panel to perform mail list management tasks.
Create an email signup form
Next you need to create an email signup form to start collecting emails from your website. SendPulse allows you to easily create beautiful registration forms that display well on any screen size.
Hot spots here:
You create the registration form with a drag-and-drop Form Builder tool. Thus, designing the registration form becomes quick and easy.
First, click on the Subscription forms section in the left panel. Then click on the button Create subscription form
SendPulse provides you with a few pre-made templates that look quite eye-catching:
If you prefer to change the design yourself choose the FormBuilder tab and choose the type of registration form you want
Below is SendPulse’s drag-and-drop form builder interface. It’s pretty fun to use:
After the design is complete, click the Save and get code button to get the code and insert it into the website.
Send email
To email the mail list, click on Email Templates. Here you will see that SendPulse has pre-designed a lot of templates for you.
The templates are divided into groups to help you easily search and choose the template that suits your individual needs.
You can also change the template or design one yourself using the drag-and-drop template editor as the signup form creator.
Also you can use HTML editor or import template if you want
Autoresponders (autoresponders)
Automated mailing is the best way to nurture and create appeal for your mailing list.
Surely you are no stranger to this form of emailing.
It is used by a lot of bloggers out there.
For example, Hennenke , a copywriting expert, used this form of automated email delivery when users signed up for emails on her blog. You will receive an automatic series of emails on blogging as soon as you sign up for her blog emails.
So how to create automatic emails?
You just need to click on Automation in the left pane and click on the Create an automated series button .
SendPulse allows you to send automated emails in the following 3 styles:
- Send an email sequence after a user registers or is added to an email list.
- Send emails automatically at the right time (also before or after) you set. For example, you can send an automated email to wish a subscriber happy birthday.
- Send an automated email as soon as a certain condition is met. For example, sending an email automatically when a subscriber opens an email, or clicks on a link.
Below you will see the interface for creating an automatically sent email list for the first type.
A/B Test
Every time you send an email to your mail list, you probably have several different versions of the email in mind. Confused about which sessions will bring the best open and engagement rates?
A/B testing techniques will help you with this. Just like other email marketing services, SendPulse has an A/B test.
To use this feature, click on the A/B Tests section and click on the A/B test button.
From the wire you can choose the parameters to compare, either open rate or click rate
Push notifications
SendPulse is one of the rare email marketing service providers in the market that both provides email marketing services and allows bulk SMS sending.
This provider even integrates the feature of creating push notifications (web push) which is very popular today.
Creating push notifications is also a way to help you increase traffic to your website.
SendPulse’s push notification creation service makes it easy to create a personalized notification sent to your subscribers.
You can create push notifications and send them manually. Or you can create notifications and send them automatically.
Read more : Create push notifications in WordPress website using SendPulse
Email campaign report
To evaluate the effectiveness of an email marketing campaign, you need numbers on open rates, click rates, unsubsciber rates and so on.
The Reports section of SendPulse will help measure such important parameters.
Besides, SendPulse also has pretty cool features:
Send emails to unreads right in the report section.
This feature will help improve your campaign’s email open rates.
Customer service
SendPulse provides 24/7 support via phone and chat in case you need assistance during the use of the product.
Epilogue
Email marketing services are often very expensive. It is for this reason that many people have chosen MailChimp’s free email marketing service.
With the appearance of SendPulse, the game in the field of email marketing has changed.
In the free segment, SendPulse proved to be superior to MailChimp in quite generous parameters.
15,000 free emails for up to 2500 subscribers. The numbers are too tempting for beginners.
Another impression is that SendPulse’s dashboard area is very user-friendly. All operations are intuitive and clear. Much better experience than MailChimp.
And there is a sad truth:
Most of the free users of MailChimp when deciding to use a paid email marketing service, they will leave this provider. Simply because the cost of MailChimp is too expensive.
But SendPulse is not like that. As you can see in the article right in the paid plan its price is very affordable compared to many other providers.
Free. Easy to use interface. Many attractive features.
Why don’t you sign up for a SendPulse account today.
Above is my personal opinion about SendPulse.
Your turn.
What do you think about this provider? Please share your opinion about SendPulse in the comments section below?
