For customers who have purchased on the website, you need to save their information. Saving customer information is essential for any business. That will be the source of data used in new product marketing campaigns.
The source of customer data is also used to take care of customers and advise them on how to use the purchased product. Besides, you will know who are loyal customers, potential customers. At the same time, it is possible to thank them when they contribute to bringing great sales to the business.
With WooCommerce, you can easily . Besides, there is other necessary information of customers for marketing and customer care activities.
Manage customers who have purchased products
Before entering customer management, I proceed to order products from the store. I will buy 2 times, ie pay 2 times. Once I will not choose Create new account at checkout. Once, I will select this button to register for an account.
After I have 2 orders, I go to the menu WooCommerce > Customers . Here there are 2 information customers have just purchased. A customer buys without creating an account, the name will not be underlined, there is no Username nor Sign Up information .
For customers who choose Create a new account at checkout, they will be created a Username and a password sent via email.
In addition, we also have information such as Orders which is the number of orders they have purchased. Total Spend is the total amount they spent. AOV (Avarage of Value) is the average value per order. Thanks to this information, we can know who the customers need to take care of and sometimes give them coupons to thank them.
For each customer with an account, we can click on the name to go to the customer information management page. Customers will also be managed on the member page with full customer information registered at the payment page. Here we can see the role of this account is set as customer.
summary
Customer acquisition and management is important for any business. Through this article, we can know how to manage and view customer information in WooCommerce .
