Landing page guide for beginners: What is a landing page?

When you enter the world of online marketing, there are bound to be a lot of terms that confuse you. You hear people talking about them all the time.

But you don’t quite understand exactly what it is or whether it will work for your online business.

Landing page is one such term.

This word is being used quite often by marketers. In fact, it is used by many businesses and website owners.

But what exactly is a landing page? When should you use it? Do you need a landing page? If necessary, how to create a landing page?

If you are having such questions then this article is for you.

What exactly is a landing page?

A landing page is one that targets a precise customer with a specific conversion intent.

First, let’s find out what the specific conversion target is?

Switch or leave

Below is a typical design image of a normal website and landing page:

As you can see on a normal page, there are a lot of things that distract or distract the user. It also has multiple calls to action (CTA). For example, when visitors visit your website, they can share your website and articles on social networks, sign up for emails, read articles, etc.

That’s exactly what people want when they come to your website: browse and roam every corner of your website.

But there are times when you don’t want visitors to wander around on your website. You want them to focus on one thing and only one thing. That’s where the landing page comes in.

On the landing page there is nothing to distract the user. They only take two actions: convert or leave.

Are you wondering what conversion is?

Determining conversions is the first thing you need to take into account when creating a landing page.

The conversion destination here is actually the action that the visitor takes.

Most of the time it will fall into the following cases:

• Provide you with an email address (sign up)

• Buy your product or service (purchase)

• Contact you (call you or make an appointment)

When creating a landing page you need to determine what the landing page’s conversion purpose is. You then focus all your efforts on getting more people to convert. For example, run ads to drive traffic to the landing page. 

So when people take an action (sign up for an email, make a purchase, make an appointment, etc.), they “convert”.

One page for one exact customer

As in the definition of a landing page, we say that a landing page is created to target a precise customer.

No matter what your conversion destination is, your landing page should be geared towards a specific customer.

Let’s say you’re giving away a free video course ” How to get fit without going to the gym ” in exchange for the email address on your landing page.

Your course can help different groups of people:

• Dads who don’t have time to go to the gym

• Businessmen who often stay in hotels

• Fat guys don’t dare face the pitying looks of muscular guys at the gym

You need to take your own approach to convincing different people to sign up for your free course.

A landing page allows you to do just one thing: talk to a specific group of customers and ignore the rest.

Remember that:

Identify the specific customer your landing page is targeting for the best conversions.

Do you need a landing page for your business?

If you need success, you need a landing page.

Landing pages have proven their success in making specific conversions.

If you want to increase sales for a staple product, a landing page is what helps you accomplish that goal. Because landing pages are designed to drive conversions. And it does that very well.

That’s why now people’s homes use landing pages.

Some examples of landing pages

Sign up for email

This is probably the most common landing page conversion target.

People often call this type of landing page by a few terms: lead generation page, squeze page or sign-up page. I keep English terms for you to find easily. 

These terms all mean the same thing, implying that the landing page uses email signups as a conversion purpose.

For example, the AdEspresso site creates an email sign-up landing to offer a free ebook to its visitors

Purchase

Here we need to distinguish a sales page and a landing page that converts to a purchase.

In essence, this type of landing page is also a type of sales page. But this is a special type of sales page because it only has a specific conversion purpose. A user is either buying or leaving.

While other sales pages are not 100% focused on buying. You will have menu items, social networking buttons and many miscellaneous items for customers to choose from. Sales pages like these are not landing pages.

Let’s take a look at the landing page that sells the Niche Reaper tool . Users visiting this page only have 2 options to either click the purchase button or click the back button to leave.

When Should You Use Landing Pages?

In the video below, ThriveThemes shows you the types of landing pages an online business can create.

If you are new to ThriveThemes, I would like to introduce briefly. ThriveThemes is one of the leading paid theme/plugin providers right now.

Compared to other providers, ThriveThemes’ strength is its focus on conversions. Specifically, its products are very suitable for marketers to help them optimize conversions for websites. Owning a theme/plugin here you have the best tool for online marketing.

Returning to the topic of when you need a landing page, here are a few cases where you need a landing page:

When you pull paid traffic

Pulling paid traffic (eg running Google Adwords, Facebook Ads) to a generic website is like throwing money out the window. You should drive this type of traffic to a landing page for better conversions.

When you organize an event or webinar

Create a landing page that has all the information needed around an event or webinar with a single action: make a reservation.

When you give away free ebooks, course videos, tutorials…

Have a separate landing page to collect emails. Now you can pull traffic from all sources (social networks, advertising …). You will certainly have a high email signup rate.

Before opening a new product or service.

Create a landing page to provide more information about the product or service. The landing page can also pre-sell products at an attractive price in the period before the product officially appears.

How to build Landing Page quickly and easily

When talking about the Landing Page builder, I think the Thrive Landing Pages plugin is the best on the market. People often wonder why the price of the plugin is so high.

But really if you need a landing page, the plugin is well worth the money. In fact, when you buy this plugin you already have 3 different plugins packed into one plugin: Landing Page, Content Builder and Thrive Lightbox.

I will cover these plugins in more depth in another article. ​

As for the landing page feature, the strength of this plugin lies in its huge template store with over 150 pre-designed landing pages for you to use. You just need to import and edit the content to get a professional landing page.

Besides, the Thrive Themes Landing Page plugin is very lightweight and does not affect page loading speed. All editing takes place on the front end so you can immediately see how the landing page will look without having to switch between backend and frontend.

To create a landing page using the available template of the Thrive Landing Page plugin is quite simple.

First you need to create a new page

Then you click the Edit with Thrive Content Builder button . This will open a page that allows you to edit the Landing Page on the front-end.

In the right Panel, click the drop-down box in the Thrive Landing  Pages  section and select Choosing Landing page…

Now you will see 3 tabs:

Default Landing Pages : these are prepackaged landing pages when you buy the plugin

Custom Landing Pages : these are custom landing pages after you edit and save them as templates

Thrive Template Cloud : these are the templates that Thrive Themes periodically adds. You just need to choose the template you want, it will be downloaded for you to use.

The number of templates is also quite a lot, so you should use the filter to quickly find the landing page you need. 

As soon as you choose the template you like, click on the Loading Landing Page button. Now you just need to edit it to your liking using the Thrive Content Builder tool. 

Creating Landing Pages is as simple as that.

You may be interested : Create a simple landing page with Elementor

Epilogue

Landing Page is an effective tool in increasing conversion rate. Its success has proven in practice.

You must have felt this for yourself when you come across many landing pages while browsing the web or on social networking sites.

Now, after reading this article, you have already figured out what a landing page is, right? Plus, you also know when you need to create a landing page for your online business. 

As for creating landing pages quickly, the Thrive Landing Pages plugin is the plugin you should refer to. 

Are you using landing pages? Please share your opinion as well as your favorite landing page builder in the comments below?