When a reader finds your site from a search engine, they may not know who you are.
When they click on your page from the search engine, they will hope that this site is exactly what they are looking for.
And this very moment you will have to convince them with the answer is right.
This is an important opportunity for you to get leads or sales.
And this is how you convince them.
Read more : blogging for beginners: who are you writing for?
Contents
1. Join their journey
If you’re working on an article that you hope will get a lot of search engine traffic, your first sentence should let your readers know that you know how they got to your article.
A sentence like:
If you’re trying to google for effective low cost ways to stop you from snoring while sleeping… I’m proud to say you’ve come to the right place.
Let your readers know that you understand them and that the journey through which you and them have come to know each other is like destiny.
In general, you have to show that you understand what they want.
Your writing must create an environment of communication and intimacy. Things that they don’t accidentally find at other sites.
2. Show them that you know them
Showing them how they got to your post is just the beginning.
Next, more importantly, you need to show your readers that you understand the problem they’re trying to solve.
That is:
a) Why do they have problems?
b) What they suffered because of the problem.
The key here is to have a clear understanding of who you are writing for.
I don’t mean the keywords they’re looking for. You know what’s bothering them and how they feel.
If step 1 you show them how they got to your article, step 2 is to show them why they came here.
Show them you not only know the problem they have (snoring) but you also know the consequences of the problem in their life (not sleeping well).
One more point : Show them you have also experienced the problem they are having.
In other words, you understand their problem because you’ve been through it too. And the article will reveal how you solve it.
This is a conversion technique that many bloggers are using.
3. Use reader language
Each group of people has its own style of talking.
The way they talk helps set them apart from other groups of people.
Or we often call it a professional word that only people in the group can understand.
For example, the word stretch marks can only be understood by parents.
So when writing articles, if you use a few professional words, the trust that readers give you increases a lot.
They immediately knew they were reading from someone just like them.
The result: Your content will appeal to them in no time.
In addition, you can enhance it with a few personal sentences about the field you are writing about. Of course, use words that everyone in the group knows.
4. Being someone they like
If a person is reading your website, they want to feel like they are talking to a human.
They don’t want to feel like they’re reading a wiki page.
Ho also didn’t want to read a corporate website where there were only empty advertisements and referrals.
One way to increase communication with your readers is to reveal a little about yourself.
Most of the successful bloggers out there do the same. You just surf their website once you can imagine a little bit about what the admin is like.
You don’t usually buy from strangers. Me too.
But when you have a feeling of familiarity with someone, then you do not hesitate to buy from them if the need arises. That’s the simple philosophy.
5. Show you’re an expert
You have to show your readers that you know what you’re talking about. Your content will convert better if readers think ” this guy knows what he’s talking about .”
But don’t make the following mistake:
Don’t brag or act condescending, treating your readers as fools. Use language as above.
Epilogue
To boost conversions, start communicating with your readers and show them they can count on you.
But achieving a high level of trust from a reader’s first visit is not easy.
The points I shared in the article are the starting point to increase conversions.
Try to apply them in your writing.
Wish you success and lots of sales!
